Graphic Design

Campaign designed for Volkswagen, aimed at third level students for the VCI Innovation Lab Student Writing Competition on the topic, The Future of Mobility.

Students were asked to write a piece communicating their view on how mobility will look in 2030 and how users will interact with mobility solutions of the future.

Further versions of this design were created for print outputs, social media and d

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The creative brief was to devise a campaign brochure for BBC Creative Leadership programme, which was an initiative within the BBC to raise the creative ability of all content producers and program makers across the BBC in response to the BBC vision, 'to be the most creative organization in the world.'

This brochure was intended for distribution in all BBC national and international locations.

This 

Design response to an RFP from the European Union for design proposals for the EU-Japan Improving Life at Home Industrial Design competition. The brief was to produce a memorable design to engage students and increase entries to the competition.

This design was selected and mass distributed across universities in both EU countries and Japan.

The design contains an array of design classics by well kn

 These boards were created as part of a proposed corporate identity overhaul and as a result of  informal survey outputs conducted to identify stakeholder expectations, and theme and style preferences. 

The survey results were coalesced into three approaches and visualized for the client stakeholders in order to gain consensus and aid in the decision making process.

01. Simplicity Theme

02. Dynamic Theme

03. Intelligence Theme

Project undertaken for the Discovery Channel to help better visualize data through the creation of reimagined data dashboards. 

Previous to this solution, data was exported from Tableau which resulted in difficulty with interpretation.

Frontier X is an event series hosted by the Volkswagen Credit Innovation Lab with speakers and panels on topics such as Space Travel, Machine Learning and Quantum Computing, and Autonomous Vehicles Policy.

The branding approach is an abstract representation of scaffolding and 'work in progress' while also having a smooth and polished look and feel.

The starkness of the design is warmed up by a soft 

This workbook was bespoke designed for  a session that was delivered to the BBC Program Commissioners with the aim of training commissioners in creativity principles and techniques so as to raise the levels of creativity at the content commissioning stage and push the envelope in terms of BBC program outputs.

The design used the Creative Leadership Program branding with the challenge of creating an

This design brief was to communicate all four of the NYPA cornerstones and illustrate the associated values that fall under each one in a way that engaged staff with an impactful, detailed large-scale graphic.

This piece was produced to installation size and displayed in the White Plains NYPA HQ lobby as part of a change management endeavor for the Vision 2020 program.

Engaged by a major pharmaceutical company to help clearly communicate the US Drug Payment flow and the various players therein in a clear, elegant and concise piece of information design.

A variety of visual treatments were provided however the dark colourway was favoured for fulfilling the 'elegant' request in the brief. 

Project with New York health insurer Healthfirst, to help them engage with their customers in a more meaningful way. 

The goal of the project was improve the CX while communicating with and delivering a great service to their customers across all plans. 

Healthfirst wanted also to better understand the differing needs of their customers across a number of health plans and demographics.

Research across a number of customer access channels was undertaken along with in-depth examination of existing customer feedback to devise a set of diverse, representative personas. 

The purpose of this personas exercise was to help the organization know their customer requirements, scenarios and mindset better in order to better service their needs.

The user journey of each persona was broken out 

Private equity group undertook an overhaul of their IT Strategy to meet the needs, requirements of their employees. 

Staff were interviewed and experiences captured to identify friction points and gain insight to help the organization better understand opportunity areas for investment.

Personas and user journeys were created to help visualize and illustrate staff ways of working, short cuts, how the

BBC Academy undertook an overhaul of their training course searching tool in response to user research giving critical feedback on current course-finding UIX approaches and communicating the method preferred by BBC staff to search and find courses.

In response to this feedback a Google-style tool was designed to make the course finding  process easier and more intuitive for the user.

Due to the simp